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Year: 2023
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Organic Cumulative Website visits

200K+ Visits

Zero Downtime
Cumulative Social Media Reach

2M+ users

Background

Crestwood Marketing was honoured to be selected as the lead agency for the Reproductive Health Network Kenya (RHNK) Conference, a landmark gathering that brought together key stakeholders in reproductive health, rights, and advocacy from across Kenya and the East African region. The conference aimed to facilitate meaningful dialogue, drive policy conversations, and strengthen the reproductive health ecosystem through collaboration and shared learning.

Our mandate covered a comprehensive range of services, including developing the conference's brand identity, managing all social media and communications channels, designing and deploying a custom conference website, fully overseeing registration processes, and on-the-ground event management support. This integrated approach allowed us to create a unified and impactful experience, aligning all touchpoints—digital and physical—to reflect RHNK’s values of accessibility, professionalism, and excellence.

Services Offered

  • Strategic Branding & Visual Identity We conceptualised and implemented a vibrant and cohesive visual identity that brought the RHNK Conference theme to life. Every design element was crafted to enhance the conference's credibility and visibility, from the event logo to branded stage materials, delegate kits, name badges, and environmental graphics.
  • Custom Website Design & Functionality: Crestwood built and launched a responsive, easy-to-navigate conference website that served as the digital home for all information, registration, updates, and post-event content. The site was designed to be mobile-friendly and user-centric, accommodating both local and international participants.
  • Comprehensive Social Media & Digital Campaigns: We ran a robust, phased digital campaign across multiple platforms to generate buzz, drive attendance, and promote key messages. Through pre-event teasers, speaker features, live updates, and post-event highlights, we ensured continuous engagement with both in-person and online audiences.
  • Efficient Registration & Delegate Management: Our team implemented and managed a seamless registration system—from online sign-ups and automated confirmations to on-site check-in and badge printing. This helped streamline attendee experiences and reduce logistical bottlenecks during the event.
  • End-to-End Event Management Support: On-site, Crestwood supported the RHNK team with day-of-event coordination, including program flow, stage management, speaker and media liaison, visual and technical oversight, and real-time digital content production. Our event team ensured that all activities ran smoothly, with high attention to detail and professionalism.

Key Achievements

  • Elevated Brand Recognition and Industry Positioning: The RHNK Conference was presented with a polished, professional identity that reinforced the organisation’s leadership in the reproductive health space. The event’s branding and communications elevated its status as a credible, high-impact platform.
  • High Online Engagement and Digital Reach: Our digital efforts achieved strong engagement across all social media platforms, driving significant traffic to the conference website and increasing awareness of RHNK’s work among new and diverse audiences.
  • Seamless Attendee Experience: Delegates praised the ease of registration, quality of event materials, and overall organisation, contributing to high satisfaction rates and positive word-of-mouth. This was particularly impactful in encouraging participation from first-time attendees and partners.
  • Strengthened Stakeholder Relationships: Through our targeted communications and media strategies, we helped RHNK amplify the visibility of key partners, sponsors, and speakers, fostering stronger collaborations and laying the groundwork for future engagements.
  • Lasting Digital and Visual Assets: Crestwood provided RHNK with a rich archive of content, including photos, videos, digital graphics, and branded templates that could be used for post-event reporting, promotional campaigns, and institutional storytelling beyond the conference itself.
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