15+ major media houses

Including Citizen TV, NTV, Standard Group, Nation

Stakeholder Participation

250+ high-level delegates

Including government officials, investors, and technology providers.

30+ exhibitors

From Kenya and international markets (e.g., China, India, UAE) .

50+ speakers

world-renowned speakers at the energy conference

Background

Powerlec Kenya 2024 marked a pivotal moment in Africa’s renewable energy narrative, taking place from November 13–15, 2024, at the Sarit Expo Centre, Nairobi. Under the banner “Kenya's Mega Green Plan for 100% Renewables by 2030: Building a Collaborative Ecosystem”, the event positioned Kenya as a regional powerhouse in the push for clean energy.

Bringing together over 250 key stakeholders — including government officials, investors, technology providers, and civil society — Powerelec aimed to accelerate the continent's clean energy transition. The summit focused on strategic dialogues and innovative solutions in solar, wind, geothermal, e-mobility, and energy storage, all while emphasising public-private partnerships as the cornerstone of progress.

Crestwood Communications served as the official communications partner, leading pre-event visibility, live media coordination, and post-event publicity to elevate the event’s message across the continent and beyond.

Services Offered

Strategic Media Engagement:: Crestwood facilitated extensive media coverage across over 15 major media houses, including Citizen TV, NTV, Standard Group, Nation Media Group, and international outlets like Voice of America and Xinhua. Interviews with key sponsors and panellists further enriched the event’s narrative.
Nationwide Visibility: A bold, visually impactful billboard campaign was executed across Nairobi, highlighting Powerelec’s dates, theme, and sponsors such as Sungrow, JA Solar, and Collective Energy Africa. This generated widespread awareness in the lead-up to the event.
Live Event Coordination: On-ground management of a dedicated media desk ensured smooth registration, distribution of press kits, and facilitated high-impact interviews for platinum and gold sponsors, capturing sound bites that resonated in mainstream media.
Digital Footprint Expansion: Photos, video highlights, and recorded interviews were shared post-event, driving further engagement. The media archive link offered centralised access to all visual and editorial content for continued reference and outreach.
Narrative Framing: Core messaging emphasised Kenya’s renewable energy leadership, the economic potential of green growth, and the innovation needed to shape Africa’s energy future — all reflected consistently across media outlets.

Key Achievements

Widespread Media Coverage: The event garnered expansive media attention from traditional, digital, and social channels, with coverage spanning local dailies, online platforms, YouTube segments, and social media posts that reached hundreds of thousands.
Stakeholder Mobilisation: Over 250 high-level delegates and 30 exhibitors participated, signalling a strong appetite for collaboration and investment in renewable energy initiatives.
Public Awareness Boost: Through both strategic billboards and digital amplification, awareness of Kenya’s 100% renewable energy goal by 2030 was significantly enhanced, both locally and regionally.
Increased Sponsor Visibility: Event sponsors gained valuable exposure across multiple media platforms, reinforcing their leadership in Africa’s energy transition space.
Post-Event Engagement: Crestwood’s follow-up campaign, featuring highlight reels, interviews, and a comprehensive media report, extended the event’s lifecycle and impact well beyond the three-day conference.