+15%

Delegates

2000+

Background

Lakairo Confectionery, a beloved Kenyan brand, sought to enter the Tanzanian market with its La Kairo biscuit line. However, establishing a robust distribution network presented a hurdle.

Services Offered

Our team crafted a strategic distribution plan catering to Tanzania's unique landscape.

Targeted Wholesalers
Localized Marketing
Strategic in-store Promotions
Leveraging Digital visibility

Key Achievements

100% National Distribution: Achieved nationwide distribution within 3 months, surpassing initial targets.
+78% Sales Growth Surpassed sales expectations, reflecting strong consumer acceptance.
+15% Market Preference: La Kairo established itself as a preferred biscuit brand in Tanzania within just 3 months.