Crestwood partnered with Taka Taka Ni Mali, a Not for Profit organization whose aim is to attain a circular economy through waste management. We provided Taka Taka Ni Mali with an extensive rebrand focused on raising awareness and brand positioning of the organization

Before we started working together, Taka Taka Ni Mali had done very little strategic marketing. When we reviewed the original brief, we outlined several clear challenges and provided recommendations on how we could overcome these issues with a stronger brand repositioning.

Low brand awareness and unclear positioning were making it difficult to grab the attention of sustainability partners and donors. In order to achieve their goals, we knew we needed to create a brand identity that spoke to their publics and pushed their circular economy agenda. We’d then be able to leverage this new brand to ignite strong future growth and market engagement.