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Marketing ,Branding & Event
FIRST PAN AFRICAN DAILOGUE
PAN AFRICAN DIALOGUES
Year: 2022
Organic Cumulative Social media reach
1M+ users
Youth inattendance
900+
Background
Pan African Dialogues is an event promoting African Affairs and
telling African stories. Ideation and Creation is by Crestwood
Marketing and will be held annually.
Making It Happen
nr For the inaugural event, Crestwood partnered with Moroccan Embassy and implemented a comprehensive approach for the event, covering concept creation and branding to on-ground execution and management – ultimately encouraging public attendance from across Kenya to attend. In addition to launching social media (Facebook) campaigns to raise awareness amongst target audiences, below are services #WeDelivered
Making It Happen
nr For the inaugural event, Crestwood partnered with Moroccan Embassy and implemented a comprehensive approach for the event, covering concept creation and branding to on-ground execution and management – ultimately encouraging public attendance from across Kenya to attend. In addition to launching social media (Facebook) campaigns to raise awareness amongst target audiences, below are services #WeDelivered
Services Offered
- Created the concept and produced the branded materials for the event
- Recommended and secured the venue
- Sourced and managed audio and visual equipment. Live on Facebook
- Managed onsite vendor transportation
- Managed the registration process
- Launched Facebook campaigns
Key Achievements
- High inattendance: The event was well received by guests, garnering the attendance of approximately 900 youth – both males and females – between the ages of 18 and 45.