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Marketing
ELECTRONICS AFRICA LOGISTICS FZE – LGEEF
LG SOLARDOM
Year: 2021
Messaging reach
5.6M+ unique users
Engagement increase
4600 %
Background
Crestwood was the resident Digital Marketing Agency in Kenya for
the LG Brand.
LG were looking to reintroduce a new brand to the middle-class Kenyan shoppers through a multi-touchpoint campaign that drove brand awareness of LG SolarDom Microwave and increased the consumer’s overall quality perception for LG
LG were looking to reintroduce a new brand to the middle-class Kenyan shoppers through a multi-touchpoint campaign that drove brand awareness of LG SolarDom Microwave and increased the consumer’s overall quality perception for LG
Services Offered
- Influencer marketing: We used Influencer marketing coupled with creative designs to drive a deeper connection with shoppers and spark conversation with the middle-class consumers.
- Strategic digital media buying: The strategic digital media buying worked in tandem with the creative messaging to bring the campaign to life in unique way to help debunk the quality perception and establish both value & quality as LG’s core principles. The beloved LG brand was brought to the real world to connect with consumers in their everyday life.
Key Achievements
- Successful campaign: The campaign was successful in connecting with consumers through proven business results that showed improved brand and quality perception.
- Improved brand and quality perception: