Powered by Crestwood Marketing
©2023
PR, Digital Communications & Branding
LA KAIRO BISCUITS LAUNCH
LA KAIRO BISCUITS
Year: 2021
Market Preference
+15%
Delegates
2000+
Background
Lakairo Confectionery, a beloved Kenyan brand, sought to enter the
Tanzanian market with its La Kairo biscuit line. However,
establishing a robust distribution network presented a hurdle.
Services Offered
Our team crafted a strategic distribution plan catering to
Tanzania's unique landscape.
- Targeted Wholesalers
- Localized Marketing
- Strategic in-store Promotions
- Leveraging Digital visibility
Key Achievements
- 100% National Distribution: Achieved nationwide distribution within 3 months, surpassing initial targets.
- +78% Sales Growth Surpassed sales expectations, reflecting strong consumer acceptance.
- +15% Market Preference: La Kairo established itself as a preferred biscuit brand in Tanzania within just 3 months.