Public Relations and Communications

The Great Millet Quest

Unilever East Africa

Year: 2024

Media reach

100M+

Student applications

200+

Challenge

Raise awareness and drive innovation around millet, a traditionally overlooked "super grain" with immense potential.

Solution

Crestwood designed and executed a comprehensive PR campaign for The Great Millet Quest, a competition challenging Kenyan university students to develop sustainable and innovative millet products.

Key Achievements

Over 100 million media impressions: Extensive coverage across print, online, and broadcast media
200+ student applications: Strong participation demonstrating interest in millet innovation.
Positive brand perception: Unilever is recognised for supporting sustainable agriculture and youth empowerment.