Marketing

Absa Life Digital Campaign

Absa Life Kenya

Year: 2021

Messaging reach

5.6M+ unique users

Engagement increase

4600 %

Background

Crestwood Marketing and Communication proudly took on a multifaceted project for Absa Life Assurance Kenya (ALAK), focusing on the management and enhancement of their social media presence alongside public relations efforts. Recognizing the critical role of digital representation and strategic communication in today's landscape, we embarked on a journey to curate a comprehensive range of social media assets while also implementing strategic PR initiatives to amplify ALAK's brand messaging.

Services Offered

In our unwavering commitment to delivering excellence for ALAK's project, Crestwood Marketing and Communication provided a wide array of services:

Social Media Management: Leveraging our expertise in social media management, we meticulously curated and maintained ALAK's social media pages. From content creation and scheduling to community engagement and analytics monitoring, we ensured that ALAK's social media presence remained vibrant, engaging, and aligned with its brand identity.
Public Relations (PR) Services: Our PR services encompassed a strategic approach to media relations, brand positioning, and reputation management for ALAK. From crafting press releases and media pitches to managing media inquiries and facilitating interviews, we ensured consistent and positive coverage of ALAK across various media channels.
Content Creation: We developed compelling and relevant content tailored to ALAK's target audience and brand objectives. Whether it was informative articles, eye-catching graphics, or engaging videos, our content strategy aimed to captivate audiences and drive meaningful interactions on social media while reinforcing ALAK's key messages through PR channels.

Key Achievements

Through our strategic approach and dedication to excellence, Crestwood Marketing and Communication achieved several key milestones in the project with ALAK:

Enhanced Brand Visibility: Our integrated PR and social media management efforts resulted in increased brand visibility and awareness for ALAK, with higher engagement rates and a growing follower base across all platforms.
Consistent Brand Messaging: By curating and creating content aligned with ALAK's brand values and messaging, we ensured a consistent and cohesive brand identity across all communication channels, reinforcing key messages and driving brand recognition.
Enhanced Brand Visibility: Our integrated PR and social media management efforts resulted in increased brand visibility and awareness for ALAK, with higher engagement rates and a growing follower base across all platforms.
Positive Media Coverage: Our proactive PR initiatives led to positive media coverage for ALAK, with strategic placements in leading publications and digital platforms, enhancing the brand's reputation and credibility in the market.