4 K Club programme was launched as part of an ongoing effort to make young people engage in agribusiness through the Ministry of Agriculture, Livestock, Fisheries and Cooperatives.

As a Marketing Agency in Kenya, Crestwood was tasked to do a rebrand of the 4K Club. Among the duties we executed included brand identity and manual, stakeholder engagement and developing a communication strategy. The goal was to have a concrete structure for a systemic approach that would incentivize the young farmers and school-going children during the COVID-19 era and beyond in matters agriculture.